the silliest accessories in London
From Emerging Accessories Designer award winner and flamingo enthusiast Sophia Webster, whose pop art inspired “girl talk” stilettos are among the most coveted around at the moment, to Charlotte Olympia, who has made carrying a gummy bear clutch bag thoroughly acceptable behaviour for the over 30s, bonkersly (it’s a word) fabulous accessories with three to four figure price tags (yep, we’re talking nearly a grand for a gummy bear, people) are making London giddy. Joining them on the fun bus is London Fashion Week newcomer Ashley Williams, whose teddy bear and puffer fish handbags are currently raising a smile on ugg flip flops a red carpet near you.
Spearheading this hysterical movement is king of LOLs Henry Holland. The leader of the pack when it comes to style with a healthy dose of giggles, Holland has stayed loyal to a tongue in cheek approach since arriving on the fashion circuit in the late Noughties with label House of Holland.
With rhyming slogan T shirts still among his greatest claims to fame remember “Get your freak on Giles Deacon” and “I’ll show you who’s boss Kate Moss”? the East End based designer has never been afraid to swim upstream against an industry that’s renowned for taking itself too seriously.
These days, Holland’s jolly approach is no longer an exception but a rule among London’s budding talents, with
accessories serving as the greatest tools for laughter. So much so in fact that nestled between the black totes and office ready courts a host of funny yet functional sty ugg flip flops les are currently bringing joy to our department stores. The London based boutique has just introduced a roster of quirky new designers to its remit. “Accessories are a great way of expressing your personality and designers such as Delfina, Sarah’s Bag and Yazbukey, with their take on pop art classics, really resonate with clients. I think it’s because they can lift an otherwise simple outfit.”
At London Fashion Week in February the mood lifting power of accessories was demonstrated masterfully by bag lady Anya Hindmarch who, to the soundtrack of ugg flip flops Judy Garland’s Get Happy, sent models dancing down the catwalk clutching cereal box clutch bags and Rich Tea purses. “This was about celebrating the small things and seizing the moment to get happy,” said the designer. She has previously turned crisp packets and Quality Street into wearable treats. Putting Coco Pops on the catwalk, however, has to be her crowning glory, with her Swan Vestas matches purse coming a close second. Don’t get too excited, though; these everyday inspirations don’t come with supermarket price tags.
Another designer making a name from turning the ordinary into the extraordinary is rising star Sophie Hulme, whose current accessories offering includes key rings in the shape of chip forks, Spirograph patterns and googly eyed pom pom men crafted from mink (see the dashboard of your dad’s Ford Mondeo, circa 1987).
“I like to take ordinary, cheap, recognisable things and make them gold,” says Hulme. “It’s about taking something we are so used to and take for granted, and making it special. People respond to things from everyday life they’re objects w ugg flip flops hich inspire memories.”
It is nostalgia that forms the heart of this mad moment in style, which might explain why childhood friends Pixie Geldof and Westminster fashion graduate Ashley Williams are set to recapture their schooldays with fashion collective Funky Offish, a kitsch jewellery line that counts off beat charm as part of its DNA think gold hoop earrings, palm tree bangles and branded knuckle dusters. The newest addition to fashion’s LOL movement, Funky Offish offers more than just accessories but a mantra for life. “All you need is a smile,” is the brand’s ethos, “smiling is very Funky Offish, and it’s free.”